The root and the branches
An African adage says, “When the roots of a tree begin to decay, it spreads death to the branches.” Africa is a wellspring — if it is not prioritised for enrichment, no global advancement is sustainable.
About Us
About A New Touch of Africa
“We are building the most relatable African culture-oriented brand through quality Afrocentric news, media and products.”
Unveiling Africa to the world — its culture, history in the making, places, products and people.
Since 2015
Publishing Afrocentric stories
500+
Articles and features published
20+
African countries covered
3 continents
Readers across Africa, US and Europe
Our story
Why ANTOA exists
“Developing” is a misleading word
Many African countries are a far cry from “developing”. The world only vaguely relates to the hand history dealt the continent, and to the continuous exploitation of its richness that keeps it paying for humanity's progress.
Beauty and shortcomings, honestly
We show Africa in its true beauty and shortcomings — revealing the realities that convey its culture, history in the making, places, products and people to the world's consciousness.
One relatable brand
We are building the most relatable African culture-oriented brand through quality Afrocentric news, media and products.
Who we're for
Young, global readers with Africa on their minds
Our audience is anyone across the world who consumes — or is curious about — African culture, business, lifestyle and politics. They appreciate content that brings them as close to the realities of Africa as possible. If they are told anything about the world's most intriguing continent, they would prefer it is true and digestible.
- Youthful and adventurous
- Stylish and culture-led
- Digital citizens with short attention spans
- African, or with African ties
Meet the team
Co-founders
Our promise
Simple, appealing and interesting stories that bring readers as close to the realities of Africa as possible — true and digestible. Wherever and whenever you need us, we are here: contact us for story tips, general queries or partnerships.