Nigeria's creative sector has crossed a threshold that analysts have predicted for years: it is now a meaningful contributor to non-oil export earnings, driven by music licensing, film distribution and a fast-professionalising events industry.
Lagos remains the engine, but Abuja, Enugu and Port Harcourt are building production capacity of their own.
Beyond the headline number
Growth has outpaced the systems meant to support it. Royalty collection remains patchy, and piracy still erodes domestic revenue.
The next milestone is less about volume and more about how much of the value stays at home.
